As we move into a new year, it’s important to look at the current trends in online marketing and branding to see what’s working and what’s not. While many brands and businesses continue to focus their ...

Every content marketer needs a well-stocked toolkit. Just producing blog posts and whitepapers repeatedly isn’t a sustainable method to grow an audience. An infographic can be one of the best ways to ...

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...