Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Marketing strategy is a long-term plan for achieving specific marketing objectives. It involves researching the target market, analyzing the competition, and developing a unique value proposition that ...

The real estate market is under a continuous change process and such changes affect the operations of the property management ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

Melbourne-based behavioural science and market research agency Honeycomb Strategy has appointed Jason Morris to the newly ...

Ideally has appointed Kirsty Harding as its first research strategy director as the SaaS market research platform scales ...

In this episode of ETF Spotlight, I speak with Matthew Bartolini, Managing Director and Global Head of Research Strategists at State Street Investment Management. We discuss the market outlook and the ...