adexchanger

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind ...
Hosted on MSN

Manscaped’s Super Bowl LX ad “Hair Ballad” features singing hair

MANSCAPED makes its Super Bowl LX debut with a wildly imaginative commercial titled “Hair Ballad.” The 30-second spot brings anthropomorphized clumps of shaved body hair to life as melodramatic, ...
Digital Trends

The Chairman™ Pro package is on sale — and it’s the only shaving kit you’ll ever need

There’s grooming, and then there’s grooming with intention. If your current routine feels more like a chore than a ritual, it might be time to rethink your tools. The Chairman™ Pro Package from ...
adexchanger

Here’s How Manscaped Groomed Its Brand For Long-Term Growth

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...
Hosted on MSN

Manscaped Super Bowl commercial: Inside 2026 ad featuring disgustingly entertaining hair ballad

What makes a good Super Bowl commercial? Some companies go for humor, while others go for shock value or a catchphrase or song to cement themselves into your brain. Manscaped went with a combination ...