FILE - This file photo taken May 2, 2005, shows women's lingerie on display in Houston. HanesBrands is buying underwear maker Maidenform Brands Inc. for approximately $547.6 million on Wednesday, July ...

With more than 100 years of expertise in the innerwear space, Maidenform has undoubtedly written the book on bras. And while the story thus far has been captivating, filled with rich detail and ...

Maidenform ladies are dreaming again. Many of those too young to remember probably know about the ad campaign that Maidenform ran from the end of World War II up through the mid-1960s. It was the one ...

NEW YORK — Maidenform has unveiled its new $6 million national print and outdoor advertising campaign. Launched last week, it marks the first new ad campaign in several years and is the first stage in ...

Maidenform Brands Inc., the intimate apparel maker that helped usher in the modern-day bra, is slated for a $150-million initial public offering in the coming week. The company got its start more than ...

The 80-year-old grand dame of the bra industry may soon be hooking up. Maidenform Inc. – whose labels include Maidenform, Oscar de la Renta and Lilyette lingerie – is shopping for a buyer, The Post ...

From Warners, Maidenform, Bali, Calvin Klein, and more.

Apparel retailer, Hanesbrands Inc. (HBI), has completed the takeover of the underwear apparel chain, Maidenform Brands Inc., for approximately $583 million. The buyout is in accordance with ...

BAYONNE -- Over half a century ago, when this city with blue-collar roots was humming with industry, Kenneth and Joan Rosenthal spent a few summers working at Maidenform's factories. From their ...

HanesBrands Inc.’s cups runneth over with its purchase Wednesday of bra company Maidenform Brands Inc. The deal, which the companies valued at $575 million, unites two major forces in the delicates ...

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