Cracker Barrel had debuted its new logo in August, but quickly faced backlash for ditching a depiction of the “Old Timer” ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Julie Felss Masino discusses Cracker Barrel's failed logo update and ongoing pressure from activist investor Sardar Biglari ...

Popular American restaurant chain Cracker Barrel has reinstated their previous logo after facing backlash about their new logo change. The brand had removed their iconic Uncle Hershel symbol with the ...