In our globalized world, consumers are exposed to marketing messages in many languages. But a new study says messages expressed in people's native languages are most effective at triggering emotional ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...

Walking out of my room to go to class I heard a shout. “Set the world aflame!” It was my roommate appropriating one of Boston College’s favorite slogans, trying to be funny. Of course, I responded ...

One lingering concern for tourism authorities has been the absence of an English-language slogan that captures the essence of the pleasures of travelling in Korea. Recently, the nation's tourism ...