In a society where appearance reigns supreme, the narrative of True Beauty encapsulates the struggles faced by individuals who grapple with rigid beauty standards. Based on the popular South Korean ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

In the past decade, a quiet revolution in beauty has been unfolding—and it’s led by South Korea. What started as a niche fascination with flawless skin and innovative products has evolved into a ...

CHICAGO--(BUSINESS WIRE)--South Korea’s vibrant culture is captivating the world, thanks to the global rise of K-beauty, K-pop, Korean cuisine, and other cultural phenomena that have made significant ...