At its Knowledge 2025 event last week, ServiceNow unveiled a new AI-powered CRM platform and an increased focus on the CRM market that challenges traditional approaches and established leaders.

Last week ServiceNow held its annual Knowledge event for customers, partners, shareholders and employees....and for folks in the analyst community who attend a bunch of these types of conferences ...

ServiceNow has set its sights on the CRM market. If you hadn’t heard it before now, it came through loud and clear at Bill McDermott’s Knowledge user conference keynote this year as he declared that ...

Forbes contributors publish independent expert analyses and insights. I write about disruptive companies, technologies and usage models. In case you’ve somehow missed the splashy TV ads starring Idris ...

ServiceNow CEO Bill McDermott hailed AI as an “absolute requirement” for the survival of humanity at the supplier’s Knowledge 2025 customer and partner conference in Las Vegas. “AI is civilization’s ...

Last year at Knowledge 2024, ServiceNow CEO Bill McDermott told me his company was "playing chess, not checkers" in its approach to its enterprise software strategy. The implication was clear – while ...