The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

Taylor Swift, Jay-Z and daughters Rumi and Blue Ivy Carter, Lady Gaga, Anne Hathaway, Kevin Costner and other celebrities attended Super Bowl LIX Sunday.

Blue Ivy’s shoes were a pair of white Amiri low-top Skel sneakers. They feature a print of skeleton bones. For her red carpet appearances with her mother, Blue Ivy is often styled by Shiona Turini. Rumi Carter wore a black and white Amiri varsity jacket,

Jay-Z, Blue Ivy and Rumi Carter congregated on the field of Super Bowl LIX for the annual family photoshoot. In girl dad mode, Jay-Z took pictures of daughter Blue Ivy and Rumi, with the entire family making a fashion statement in sneakers that are comfortable enough for Super Bowl walking,