Part of the Jaguar Land Rover group, the present-day Jaguar was born into the world in 1922 as the Swallow Sidecar Company. Its cars are currently identified by two logos, the leaping jaguar at the ...

Bright pink color, a new typeface, and a missing cat in its emblem – Jaguar’s rebrand campaign has been the talk of the town since its launch. It certainly divides opinions for a car maker with a rich ...

What did you expect? Honestly, think about Jaguar's controversial recent rebrand, and ask yourself how it could've gone any differently. For a brand so hopelessly tied to the ways of the old school, ...

The new badge is said to complement the traditional design of the vehicle JAGUAR Land Rover have revealed a new Range Rover logo just months after backlash over their “woke” rebrand. The new emblem ...