PLANO, TX—Nov. 18, 2009—As part of its effort to continually adapt its marketing strategies to meet evolving customer preferences, J. C. Penney Co., Inc. (NYSE:JCP) has taken steps to further reshape ...
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic ...
Introducing comedian Melissa Villaseñor as Penny James, a fashion-loving, home-decorating, red glasses-wearing JCPenney superfan LEWISVILLE, Texas--(BUSINESS WIRE)--JCPenney — the shopping destination ...
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