Get ready, because the 2026 Ad Age Small Agency Awards are almost here! This is the big event where we celebrate the best of the best in the advertising world, especially those smaller, independent ...

As the pioneer of innovation in streaming advertising, Disney connects THE STREAM to the shopping cart with new commerce-led format, Gateway Shop. Disney has launched a beta program for its first ...

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing ...

NEW YORK—GroupM has launched the GroupM Ad Innovation Accelerator, a new working group that will work to enhance traditional advertising sports for streaming audiences. The effort is particularly ...

What works in online video advertising? That book is still being written. As viewers shift from pay TV to over-the-top, as they spend more time streaming shows and flipping through newsfeeds, ...

If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities ...

According to a report I saw published last week, the advertising industry is forecast to grow more than 5% next year. That’s a lot of growth for an already enormous business, but what I find most ...