When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

A retail store in its finished form involves many decisions: what products should be sold, how the space being leased should be laid out, what employees should be hired, and more. However, retail ...

The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

Retail media is one of the top priorities for both brands and retailers vying for customer attention in a hyper-competitive landscape. Retail media refers to any advertising placed by brands within a ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...

At their core, brick-and-mortar stores should be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as ...

“In-store advertising continues to be a vital component of our retail media strategy, enabling our CPG partners to effectively engage customers with relevant product information,” said Bobby Watts, ...