BOISE, Idaho — Idaho has reintroduced vintage license plates featuring its "World Famous Potatoes" slogan, marking a return to a design that first appeared in the 1950s and generating revenue for ...

The Idaho Potato Commission (IPC) has announced the return of the black-and-white “World Famous Potatoes” Idaho license plate. The all-black retro design is set to launch June 18 — a modern take on ...

The state is bringing back its 1950s-era “World Famous Potatoes” license plate, in part to help promote agriculture programs. Sleek in its black-and-white design, this plate gives Idahoans the option ...

MOSCOW, Idaho - What's more intimidating than a potato? The Idaho Vandals are hoping to mash the St. Thomas Tigers in this weekend's home opener and they'll honor the state's agricultural history when ...

EAGLE, Idaho — Jamey Higham sees challenges and opportunities as he heads into his fifth year as Idaho Potato Commission president and CEO. Commission board members hired him in October 2021. He took ...

The Big Idaho Potato Hotel, located near Boise, Idaho, lets guests stay inside a six-ton potato-turned-Airbnb. Originally built to celebrate the Idaho Potato Commission, the spud traveled the country ...