Besides adding flair to text in your business' advertising images, iambic symbols also help viewers pronounce the text. This is especially useful when coining words for your company's new products.

Q. For decades I have used the word “preventive,” as in “preventive maintenance.” Suddenly I hear the word changed to “preventative.” Both words seem to mean the same thing, so why would both be ...

Do you hear a regular beat da-DUM, da-DUM? This rhythm is very common in poetry and it even has a name: it’s called iambic. Poets often choose to write in this rhythm. Rhythm can help to strengthen ...

Knowledge of our mother tongue acts as a sort of auditory "template" that influences the way we perceive the sounds of other languages (scientists call this "native listening"). Several clues, like ...

From the depths of Macbeth’s torment to the loving declarations of Verona’s star-crossed lovers, the pulse of iambic pentameter sets the stage for William Shakespeare’s timeless explorations of the ...