IGA Worldwide will be providing in-game ads for casual gaming specialist Merscom. The agreement is a move by IGA to tap into a market it believes is heavily dominated by female players aged over 30.

Wednesday 10th October/...IGA Worldwide, Inc. the leading independent in-game advertising company, announced today an exclusive agreement with Merscom to place in-game advertisements into their casual ...

New data from a joint study by IGA Worldwide and Nielsen finds that in-game ads have a positive effect on metrics like ad recall and product perception. New York-based IGA partnered with Nielsen BASES ...

In-game advertising network IGA Worldwide has upgraded its ad-serving platform to support ads in flash-based games and also offer new tracking and targeting controls. With the revamp, IGA will be able ...

IGA Worldwide, a New York-based provider of advertising that appears within video games, has raised $25 million from a collection of venture capital, private equity and large media firms. The ...