We’re facing a crisis of customer centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. While the human quest of meaning is perennial, the answers ...

My colleagues and I at Purdue University have uncovered a significant imbalance in the human values embedded in AI systems. The systems were predominantly oriented toward information and utility ...

Many of the challenges we address here were evident to the pioneers of medical decision analysis of the 1950s 7 and to scholars in subsequent decades 8-11 who conducted careful and creative studies of ...