Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The other day, I was talking to a guy with a physics background. He said that he is very fond of the field of psychology, but expressed concern about the fact that, unlike physics, it is “a soft ...

AI is looking at mental health through data sets. A data set corresponds to one or more database tables, where every column of a table represents a particular variable, and each row corresponds to a ...

A new artificial intelligence (AI) model called Centaur can predict and simulate human thought and behavior better than any past models, opening the door for cutting-edge research applications. When ...

Clarity over credentials shapes books that rethink human behaviour, emotion, and decision-making without academic distance or ...

Forbes contributors publish independent expert analyses and insights. Mark Minevich is a NY-based strategist focused on human centric AI. Global spending on artificial intelligence is projected to ...

While wealth often defines class in our society, those who grew up stretching every dollar frequently exhibit refined ...

From Freud to Kahneman, these ten books map the ideas that quietly shape how we interpret behaviour, suffering, joy, and choice. Written by psychologists who transformed their fields, each work ...

TikTok challenges have become one of the platform's defining features, turning short-form videos into global cultural moments. From dance trends and lip-syncs to social awareness campaigns, these ...