Turning social media followers into customers is challenging for brands. Because users often follow brands for entertainment or connection, not to make purchases, brands must find authentic ways to ...

For today’s businesses, a major shift is underway in how to gain and keep customers. For both startups and growing companies, social media has moved beyond being a “nice to have” tool for visibility ...

Listening to your customer has always been a strategic imperative. With countless options just a click away, consumers are gravitating toward brands that make them feel cherished and involved.

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

WordPress cofounder Matt Mullenweg shares what it takes to foster loyalty, trust, and engagement—both inside and outside your company. “Community” is a buzzword that gets thrown around a lot in the ...