Don’t let the simple appearance of a Senko worm mislead you. After many years of steady tournament use, this plastic worm has long been one of the best bass lures. The Senko and its twin, the YUM ...

A wacky rig is one of the most effective techniques for enticing reluctant bass to bite. It is also one of the best finesse presentations for shallow-water fish and suspended bass close to the surface ...

The Senko is the best-selling bass lure of all-time, and for good reason. It flat out catches bass all year, on every type of water. It works on lowland lakes, highland lakes, natural lakes, farm ...