Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast. Knowing your product’s worth is imperative for lasting business success ...

Making up an essential part of your business model, the price of your product or service is one decision you don’t want to get wrong. Price too low and you could not only be missing out on profits, ...

Signs of a healthy price point would be consistent sales growth and sustained lift, with sales growing after a promotional ...

In some ways, Greg Capra considers himself lucky. A videographer and musician based in Westchester County, N.Y., he bought a much-needed Mac Mini computer just before the proposed new tariffs on ...

Higher prices don't mean fewer options. Here's how you can save on high-end electronics, despite the tariffs. Over the past month, the global electronics market has experienced significant upheaval, ...

While the reality of tariff-driven inflation is arriving in earnest, the worst of it might still be a ways off. Thomas is a native of upstate New York and a graduate of the University at Albany. As a ...