Consumer decisions are profoundly shaped by social contexts in which individuals seek acceptance, validation and accurate information. Social influence manifests through direct interactions with peers ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Imagine scrolling through your social media feed, and suddenly, an ad pops up for a new skincare product. The celebrity spokesperson looks flawless, the claims seem convincing, and before you know it, ...

From aspects scarcely studied, such as the online store ambiance and display of the product in the online store, to more prevalent issues related to purchasing behaviour, such as online customer ...