Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

To differentiate themselves in competitive markets, the world's favorite retailers are tapping into retail design to cultivate communities of brand enthusiasts. Since traditional marketing methods no ...

Build your million dollar personal brand by finding what everyone else gets wrong. Learn the exact frameworks from the ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

When working with nonprofits, one of the key questions that arises is: “What should our brand be about — what stories should we tell?” While this is a relevant question for any organization, it’s ...

Adriana Williams is the founder of ADW, a clothing and accessories brand based in Philadelphia. Becoming a self-taught seamstress led Williams to create the brand, where the majority of the products ...

Giorgio Armani leaves a legacy not only as a seminal figure in the history of fashion, but also as a visionary business leader who built a globally recognized brand and multibillion-dollar business ...