Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

Objectives and key results (OKRs) is a popular method for setting and tracking goals. First developed in the 1970s by the late Andy Grove in Intel, it's now increasingly popular and used not only in ...

Goals setting is one of those business processes that is really an art. When it is done really well, it can unlock huge performance increases and propel your business to new heights. I was recently ...

In Simon Sinek’s Ted Talk entitled, How Great Leaders Inspire Action, Sinek refocuses companies away from thinking first about what they do, and instead advises them to figure out why they’re doing it ...

The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn't used to team autonomy and alignment. OKRs ...

"Boiled frog syndrome" is an unusual name for a not-so-unusual concept. It's basically a metaphor used to describe how gradual changes can sometimes go unnoticed until it's too late. You may have ...