As a parent, you're no doubt familiar with the choking hazards most candies present for babies and small toddlers. Generally speaking, anything that's hard (like a Jolly Rancher), sticky, chewy, gummy ...

5 gum is teaming up with global music sensation KATSEYE to deliver sensorial experiences that capture 'how it feels to chew 5 gum'. 5 gum and KATSEYE are releasing the 5 gum x KATSEYE Senses ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...

Gum makers have claimed, for decades, chewing is good for your mental health. They’re kind of on to something.

Chewing gum may seem innocent, but its impact on the body is more significant than many realize. When you chew gum, your body is tricked into thinking you’re about to eat. This triggers the production ...