Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

Hasbro attended MCM London this past weekend and unveiled a new assortment of collectibles including new Transformers ...

Habro has a surprisingly robust collection of brands in its crew right now, including Transformers, which is about to blow up. Not that Transformers wasn't always a brand to be reckoned with, but with ...

Activision denies losing old Transformers games. "Comments that suggest Transformers games have been lost were made in error," Hasbro stated. NOW OPEN: 200 Charter Memberships to Benzinga Trade Alerts ...

Hasbro attended MCM London this past weekend and unveiled a new assortment of collectibles including new Transformers ...

As noted by Video Games Chronicle, the Hasbro team at Comic-Con participated in an interview with Transformers World. One such question was regarding the Activision games and the Hasbro employees ...

Hasbro has an opportunity to make some sweet money for little effort from this. Hasbro has apologized for claiming that Activision has lost their copies of their Transformers video games. We had ...

Hasbro CEO Brian Goldner, who ushered the company's arrival into live-action blockbusters, has died. He was 58 years old. Hasbro made the announcement in a press release on Tuesday. Variety reports ...

The Transformers franchise has been rolling out for 40 years now, and this history has included several box office triumphs ...