Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

On today’s pod we talk about Ritz-Carlton’s award winning video, Iberostar’s climate concerns, and lessons on AI from startup investors. Good morning from Skift. It’s Friday, June 27. Here’s what you ...

A union transparency nonprofit is launching an advertising campaign to oppose a Los Angeles hospitality union's push to force hotels to house homeless people. The Center for Union Facts (CUF) is ...

Hotels.com debuted a global ad campaign, “Introductions,” that casts itself as a “matchmaker” for travelers and hotels, the company announced Tuesday. The ads, produced in partnership with New ...

Hotels.com has launched a new campaign with its first-ever mascot, a hotel desk bell-inspired character called Bellboy, and is celebrating with a members-only sale offering 25 percent off hotel stays ...

With its new ad campaign, Sonesta playfully compares itself to actress Judy Greer -- established but with limited name recognition. Photo Credit: Sonesta International Hotels Corp. Sonesta ...

Marc Wildes, group managing director of Wildes Hotel, Clowne said: “We’ve had an amazing reaction. People have told us that it’s beaten the John Lewis ad, they say it’s very heartwarming.” Titled The ...