WEST FARGO - Pure Hockey, a national hockey equipment retailer, is fitting up a store in The Lights complex in West Fargo. The 8,000-square-foot store is on the first floor of the ENVY building, 360 ...

Although winning and maintaining customer loyalty is a key goal for any retailer, it is especially important for businesses that specialize in niche products. Pure Hockey is a multichannel retailer ...

Justin Bottoms' hockey dreams started as a teenager in a shack, and on a lark. Bottoms, now 38, was in high school working at Stick Shack, a Des Moines-area hockey equipment retailer, when the store ...

Move highlights retailer's commitment to serving players and families across the U.S. OVERLAND PARK, Kan., Sept. 30, 2025 /PRNewswire/ -- Pure Hockey, the nation's leading destination for hockey ...