Elsa Hosk is launching her own brand, called Helsa. Hosk, originally from Stockholm, decided to name the brand Helsa as a play on the Swedish word for health (hälsa) and create a platform to ...

Forbes contributors publish independent expert analyses and insights. Karin Eldor covers entrepreneurs and leaders in fashion & lifestyle. Call it a Scandi Summer or the Elsa effect. (Or both.) If it ...

Add Yahoo as a preferred source to see more of our stories on Google. Kelly Rowland made the case for feminine suiting on “The Jennifer Hudson Show” on Thursday. Rowland sported a full Helsa look ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Two decades of magazine covers, fashion week runways, and cultivating ...

Italian luxury footwear brand Gia Borghini has teamed up with supermodel Elsa Hosk’s Helsa clothing brand for a footwear collaboration. This exclusive collection seamlessly blends Gia Borghini’s ...

We may receive a portion of sales if you purchase a product through a link in this article. As someone who covers celebrity style on the regular, Elsa Hosk lives in my mind rent-free. Or, at least, on ...

Many models have side gigs. Hailey Bieber has Rhode, Gigi Hadid has Guest In Residence and Kendall Jenner even has her own tequila brand, 818 Tequila. But our favorite by far is Elsa Hosk's clothing ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Helsa’s allegiance to Scandinavian minimalism is colliding with the exquisite craftsmanship of Italian ...