When you buy through our links, Business Insider may earn an affiliate commission. Learn more Over the years, Fitbit has established itself as a leader in health and fitness tracking, with devices ...

Fitbit has been an industry player since it launched its first device back in 2009. According to BusinessOfApps.com, it's estimated that Fitbit garnered around $1 billion in earnings in 2023. As of ...

The launch shows Fitbit intends to remain committed to its own product line even as the Google Pixel Watch is expected to arrive soon. Fitbit will launch the Versa 4 globally alongside the new Sense 2 ...

If you’re looking to choose between Fitbit Versa 4 and Fitbit Versa 3, you have a bit of a tricky decision on your hands. This head-to-head doesn’t represent the typical choice between two ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The list of the best Fitbit wearables is led by two flagships: the Fitbit Versa 4 and the Fitbit Sense 2.

Were you impatiently awaiting the arrival of a premium Fitbit smartwatch with Wear OS 3? If yes, you’ll have to wait a little longer. Today, Fitbit released updates to three of its most popular ...

The Fitbit Sense 2 and Versa 4 are the first smartwatches released since Google took over, and while there’s still a lot to love, these smartwatches are major downgrades from their predecessors that ...

The Fitbit Versa 4 is back on sale, but this time it's down to its lowest price in 2025. As of Nov. 3, you can pick up this fitness tracker for just $119.95, a saving of $80 on list price. The Versa 4 ...

It's been a hot minute since Fitbit really showed off an updated wearable that wasn't a slender fitness tracker. The Sense, Inspire 2 and Versa 3 all debuted in 2020, with only the Charge 5 and Luxe ...

At a glance, the Fitbit Versa 4 seems like an attractive update to the Versa 3. A beautiful, physical button replaces the awkward capacitive groove on a case that's both thinner and lighter.

A different entity to its predecessor, but still the top Fitbit smartwatch Fitbit has given smartwatch features a back seat with the Versa 4, but, if you crave industry-leading sleep tracking and some ...