It's time to add another must-do item to your Hello Kitty travel bucket list! West Japan Railway Co. (JR West) is launching a new Hello Kitty bullet train that will debut on its Sanyo Shinkansen Line, ...

Japan's Sanrio Company, which created Hello Kitty and other popular characters, is set to open a museum in Yamanashi Prefecture, near Tokyo, in April.

Japanese company Sanrio is setting the record straight about their beloved character, Hello Kitty — and no, it is not a cat. Sanrio’s senior vice president of marketing and brand management Jill Koch, ...

That’s right, it a bullet train, and it’s pink. Starting this weekend, the Japanese obsession with the Hello Kitty character is expanding to the railroad, with the launch of this special machine. The ...

As big Hello Kitty fans, we were fortunate enough to attend Hello! Exploring the Supercute World of Hello Kitty, which opened on Saturday. Held at the Japanese American National Museum, it is the ...

The company that created Hello Kitty unveiled a revelation during the iconic character's 50th anniversary, subsequently leaving some fans confused and in denial. Hello Kitty was created in 1974 by ...

Hello Kitty may be Japan’s reigning queen of cuteness, but she is far from the only mascot with mass appeal. Japan has long mastered the art of crafting endearing characters that walk the line between ...

When Hello Kitty was first proposed in the 1970s, executives at Sanrio worried the character was too simple and too childish ...

Since the popularization of Virtual YouTubers (or VTubers) in Japan, there’s been several anime characters and mascots flocking to online platforms to interact with adoring fans. The phenomenon’s ...