The Hefty brand is launching a new line of “Ultra Strong” trash bags with a series of TV and online spots, which, in part, play on the nostalgia for the “Hefty! Hefty! Hefty! Wimpy! Wimpy! Wimpy!” ...

If you’re interested in garbage, the crass objectification of male celebrities, or both – or if you consider the two roughly equivalent – have I got a false advertising case for you! Despite their ...

WWE superstar John Cena is easily the company's most profitable and marketable star. Cena is known for being involved in and impressive number of marketing campaigns, events, sponsorships and ...

LAKE FOREST, Ill.--(BUSINESS WIRE)--Inspired by the classic “Hefty! Hefty! Hefty!” chant, which became a consumer phenomenon in the 1980s, Hefty® and Havas Worldwide Chicago today introduced a ...

According to Walt Eckert, promotions manager at Tenneco Packaging, a division of Tenneco, Inc., the "Hefty, Hefty, Hefty, Wimpy, Wimpy, Wimpy" campaign for the Hefty Cinch Sak trash bags ran from 1983 ...