TikTok has restricted one tool researchers use to analyze popular videos, a move that follows a barrage of criticism directed at the social media platform about content related to the Israel-Hamas war ...

TikTok recently pulled a tool that allowed researchers and others to study the popularity of hashtags on its app. The change, first reported by The New York Times, came shortly after researchers ...

The removal of TikTok's Creative Center tool, which provided data on hashtag popularity, has stirred controversy following the publication of a critical report by researchers. Accessible to ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

Hashtags as operational tools: Over 2,000 unique hashtags were tracked in 2025, with 1,484 appearing for the first time this ...