There's no doubt the world of online activism has seen a breakthrough moment this summer with the popularity of the "ice bucket challenge." More and more people, now including celebrities like Justin ...

Chobani is hosting its first hashtag challenge on TikTok, launching a campaign today to celebrate Opposite Day (Jan. 25) and a limited-edition flavor, according to an announcement emailed to Marketing ...

DSW's first branded hashtag challenge on TikTok is part of its broader effort to show its selection of brands, prices and styles for any occasion. With the back-to-school shopping season starting next ...

Influencer agency Mediakix has released an analysis of over 100 Branded Hashtag Challenges launched on TikTok between July 2020 and March 2021. It found that the three most popular types of TikTok ...