NEW YORK — Underwear maker Hanes isn’t known for provocative marketing—its ads have starred universally likable stars like Michael Jordan, Kevin Bacon and Matthew Perry. So executives at the ...

Add Yahoo as a preferred source to see more of our stories on Google. Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is ...

Thirty years on, and still, nothing gets between Michael Jordan and his Hanes. The basketball Hall of Famer and underwear brand are marking the anniversary of their long-standing endorsement ...

Basketball fans looking for relief from the oppressive reign of the Los Angeles Lakers might find it by thinking back to the oppressive reign of Michael Jordan. Actually, you don’t have to think very ...

Getting your Trinity Audio player ready... WINSTON-SALEM, N.C.—Hanesbrands has ended its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor, a ...

No, in the new ads for Hanes underwear, Charlie Sheen and Michael Jordan won't jump over a pool of snakes wearing only briefs (see popular online video of Kobe Bryant leaping over a pool of snakes).

Hanes, the clothing maker whose sales grew 12% to $1.65 billion in Q2 2017 from a year earlier, debuted a mobile ad sweepstakes starring long-time spokesman Michael Jordan, according to a press ...

Hanes is walking a fine line with the campaign to launch its newest men’s underwear. The Winston-Salem, N.C.-based Hanes, which is the country’s top-selling underwear manufacturer, has just created a ...