Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering. Located within the Audience Builder, users will now ...

Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology. The term predictive analytics refers to the use of data, ...