Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

The new version is aimed at companies with heavy-traffic websites that need better performance and more sophisticated analysis features Google has developed a paid version of its Analytics website ...

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Why we care. These new insights enhance your capacity to analyze user behavior and ...

Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated ...

Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign. Google said it will update the ...