Advertisers who are going the digital way can now explore more options to advertise on multi-media digital platforms. Global internet giant, Google has taken a number of innovative steps to encourage ...

Google has launched its Promoted Video service in Australia - essentially the equivalent of Google AdWords for YouTube videos. Mitsubishi has been trialling the service locally to market its new ...

Google AdWords charges advertisers for views that YouTube can identify as bot traffic, according to a team of researchers from leading European universities in a recently published a study. By ...

Google AdWords has rolled out the ability to remarket search ads to those who have watched a business’s YouTube videos. YouTube already allows advertisers to remarket YouTube ads to people who have ...

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, Reach Planner can also forecast performance ...