Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

When starting out in business—as a freelancer, or a small business owner—it’s wise to invest only where it’s entirely necessary. Keeping the startup costs as low as possible creates less risk. So it ...

We never tire of good writing advice, and Anna Goldsmith of The Hired Pens recommends an interesting editing process that begins with taking a break. "We all know that when we're too close to things, ...

In direct marketing campaigns — the kind designed to provoke a response of some kind — creative often takes a back seat to other factors. In the 60-20-20 rule (or any of its countless variations), ...

Opinions expressed by Entrepreneur contributors are their own. There are just 3 simple principles to writing good copy.”Copy” in this instance means anything written by you or your company which is ...

Whenever I’m starting a new SEO campaign, I always begin with a heart dose of Keyword Research. Well before you touch any Meta data or link building, you need to know what keywords you’re website is ...

People are reading more than ever before, making the written word all the more important, and the stakes even higher. Where copywriting was once almost exclusively about persuasion and crafting a ...