Gen X workers are spending far longer out of work after layoffs than their younger colleagues, and the gap is widening just ...

In a TikTok video, a content creator named Kristen explained the things Gen X quietly learned to do which unintentionally ...

Do you think everyone takes things a little too seriously? You’re likely Gen X. You are fluent in sarcasm. When someone makes ...

Considering Gen Xers went through most of their formative years without much parental guidance, it's not surprising that ...

Gen X has always been the middle child of modern generations—under-parented, over-adaptable, and quietly skeptical. They came of age in a world shifting beneath their feet: latchkey afternoons, rising ...

While everyone's busy talking about Boomers and Millennials, Gen X women have been quietly crushing it at life without much fanfare. You might not see them trending on TikTok or writing manifestos ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Emily Stewart Every time Emily publishes a story, you’ll get an alert straight to your inbox!

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age ...