You’ve probably noticed that most kids and teenagers talk in a way that sounds like English, but somehow also doesn’t sound like it. Gen Z already had its own style of communicating. However, Gen ...

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

I’ve heard that Gen Z and Gen Alpha – ‘tweens and teens – aren’t big newspaper readers, perhaps because we don’t speak their language. So today, I’m doing exactly that. It turns out that Alpha and Z ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...