Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer ...

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Comments from XBOX Chief Strategy Officer Matthew Ball recently sparked concerns that the company could be considering in-game advertisements. However, Ball has now moved to clarify what he says was a ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes The ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...

Use left and right arrow keys to seek audio. Microsoft needs the help of advertisers to fulfill its gaming ambitions. Editor's Note: Microsoft has not revealed any concrete plans to bring ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...