It seems that change is in store for EA fans, but will the continued push to monetize destroy or save the gaming industry.

EA is making a big push for more in-game advertising.

In an announcement that is sure to unsettle players but please investors, Electronic Arts has announced a new program to ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

EA has announced the launch of EA Advertising, which is exactly what it sounds like: a way for companies to advertise their ...

All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Gizmodo may earn an affiliate commission. Reading time 2 minutes The ...

Overwolf Ads, the world-leading ad tech gaming platform reaching over 113 million monthly gamers across hundreds of the world’s biggest titles, today (27th April, 2026) announced the launch of Gamer ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

These aren’t just buzzwords - they’re the types of "bad ads" quietly eroding trust, frustrating players and putting long-term growth at risk. While some creatives may deliver a short-term spike in ...

Use left and right arrow keys to seek audio. Microsoft needs the help of advertisers to fulfill its gaming ambitions. Editor's Note: Microsoft has not revealed any concrete plans to bring ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...