TL;DR: Microsoft's Xbox Game Pass faces challenges due to its high cost and devaluation of new games, impacting upfront sales and profitability. Plans for a cheaper tier may not resolve these issues.

New Xbox CEO Asha Sharma has announced the price of Game Pass is going back down, but it will cost day one Call of Duty launches.

Xbox Game Pass Ultimate is easier to defend again, but its best value argument depends on how much of the service players ...

Following a leaked memo from Xbox CEO Asha Sharma, Microsoft is officially lowering the price of Game Pass, its signature subscription service. Starting today, the top-tier Game Pass Ultimate ...

Holy sh-t, new Microsoft Gaming CEO Asha Sharma is not messing around! According to my math, 12 months of Game Pass Ultimate at $23 plus a $70 day-one copy of Call of Duty still comes out to $14 less ...

It’s been six months since the great Game Pass price hike of late 2025. The one that saw Ultimate leap to a staggering $29.99 a month. For me, and a vocal contingent of the Xbox faithful, that was the ...

Carla is a writer from Peñuelas, Puerto Rico, now based in Atlanta. She’s an Emory alum with both a BA and MA in English, but more importantly, she’s a Pisces with lots of opinions about video games.

Microsoft announced Tuesday that subscribers to its Game Pass service will see significant price reductions starting today. But those subscribers will also be losing included day-one access to ...

When Microsoft announced a revamped tier system for Xbox Game Pass in October 2025, it unleashed a whole lot of grumbling about what was once fondly regarded as “the best deal in games.” The service’s ...

Starting today, Xbox Game Pass Ultimate subscribers enjoy something few ever get to experience in the age of the subscription model: a price drop. It's been six months since the price of Game Pass ...