CHICAGO Gatorade is in the thick of launching three new products in 2008, including G2, the company’s biggest new beverage in six years. A caffeinated version of Gatorade’s Propel enhanced water also ...

TORONTO, ONTARIO--(Marketwire - 03/15/11) - Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.PepsiCo Canada, licensee of the Gatorade® ...

Serena Williams teamed up with Gatorade G2 at Hollywood's Roosevelt Hotel to select who will appear alongside her in a new national "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie ...

Gatorade is looking to innovate itself out of a sales slump and will spend some $30 million on product and packaging development to do so. The granddaddy of the sports-drink category is pushing ...

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PepsiCo’s Gatorade division will launch a new low-calorie “lifestyle beverage,” G2, with the help of some well-known sports faces and a TV spot during Super Bowl XLII on Feb. 3. Derek Jeter, short ...

PepsiCo is the world’s second largest carbonated soft drink manufacturer and the largest packaged foods product manufacturer. PepsiCo’s beverage division competes with Coca-Cola in virtually all ...

NEW YORK -- Despite a new marketing campaign designed to reposition and rebrand its popular Gatorade brand, PepsiCo has seen sales of the newly labeled "G" sports drink decline -- and drag down second ...