Starting the day with a bowl of 'healthy' cereal seems like a no brainer - but many of the big brands' claims of being high in fibre, packed with wholegrains and fortified with countless added ...

We know from many studies that there is an inverse association between our intake of dietary fiber and the development of cardiovascular disease. The mechanism joining fiber to cardiovascular disease ...

It wouldn’t be the Big Game without celebrity‑driven commercials that get everyone talking. This year, viewers were treated to a humorous spot featuring a familiar face diving into a surprisingly ...

Kellogg's is revamping its Fruit 'n Fibre brand this month with new packaging and an advertising campaign in a bid to grow sales for the brand. Both the TV campaign and the revitalised packaging focus ...