Fabletics is transitioning further from its activewear roots with the launch of its first denim collection. The product will be available online and in select stores Thursday, according to a company ...

There are brands that are front of mind when you think of specific men’s dress codes. If you are dressing up in something elevated, then there are brands like Tom Ford. When you want some great ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Lululemon, once an athleisure leader, faces a "downward ...

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other ...

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its ...