If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Source: "London - Metropolitan Railway / Underground Map 1923 (Postcard)" by Roger W/Flickr, CC BY SA 2.0 Can the use of analogy provide us a deeper understanding of the mind? To draw this out, in ...

This post is the second in a series entitled The Writer's Laboratory. See the introductory post for more information. Source: correcting-1870721_1920 PixabayCCO 3844328 The metaphor is one of the most ...

Do you want to break your own preconceptions about your work? Recheck your cognitive biases? Gain insight into your team in a new way? Get out of your own head to reframe your organization in a new ...