Whatever services or goods you offer, there are multiple ways to market them. You might orient your marketing to emphasize low prices, determine what your customers want, or focus on sales and sales ...

Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. I spent a day last week at Hitachi Data Systems' (HDS) conference (disclosure, HDS ...

Startups usually run at a deficit while designing and building the product. But companies are designed to make money, and over time, as unit economics and customer acquisition costs improve, you’ll ...

Anytime someone decides to create a business they are taking a risk. However, it is a risk that could potentially come with some big rewards. One method of reducing that risk is by forming the ...