Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

A sustainable event includes an atmosphere where everyone feels welcome and comfortable. Planning an event to be inclusive and friendly to people with sensory challenges or neurodiversity ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Event planning business seems to be very lucrative since several parties/events hold every weekend in Nigeria. If you need a business that would always bring in cash almost every week, event planning ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...